Storytelling Guide

Storytelling Guide

CAS = Context -> Action -> Result

Context

  • Where and When ?
  • 3 questions
    • Who is the hero ?
      • real or fictitios
      • person, place or thing (should related to your audience)
      • or yourself
    • What do they want ?
      • worthy objective
    • Who or what is getting in the way ? (bad guy)
      • (real or fictitios)
      • person, place or thing (should related to your audience)
      • must be an obstacle
      • not “larger than life” (can do anything kind)

Action:

  • must have context
  • hero does battle with the villain
  • at least on up-and-down
  • comes to a resolution

Result :

  • Tell how the story ends
  • Conveys the lesson to learn

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